Soda sales are losing their fizz

“Health conscious consumers are buying less soda”

NEW YORK (CNNMoney) — Health-conscious consumers are buying less soda, especially diet sodas flavored with artificial sweeteners, which some consider risky.

Spending on soft drinks dropped 3.3% between late November and a year ago, according to sales data gathered by Nielsen.

The decline in diet beverages was even steeper: Year-over-year, consumers spent 7.2% less on diet cola and 7.8% less on diet lemon-lime drinks.

It’s a concern on the mind of Pepsico CEO Indra Nooyi, who told investors in October that her company has seen “a fundamental shift in consumer habits and behaviors,” adding that “the diet slowdown has been a little more rapid than we expected.”

Industry watchers say the trend began about 10 years ago and is primarily driven by increasingly health-conscious consumers looking for ways to cut back on sugar and sugar substitutes.

The sales decline intensified in the last five years, said Hester Jeon, an industry…

View original post 313 more words


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s